BRAND

The Lunava signature identity

One mark, one palette, one voice, applied consistently across every page, document and proposal we issue.

THE MARK

A crescent 'L' with a momentum arc

The monogram draws the L of Lunava as a crescent stem, a nod to luna, while the orange arc traces the forward motion our clients are buying. It is legible at 16px and holds its weight on a building sign.

Monogram, primary

LUNAVA

Full lockup, light backgrounds

LUNAVA

Full lockup, reversed

COLOUR

Palette

Blue carries authority, ink navy carries depth, and orange is used sparingly as a signal, never as decoration.

Corporate Blue

#0A2E8C

Primary, logo, headings, primary actions

Deep Blue

#082468

Depth, gradients, hover states

Signal Orange

#F5A623

Accent only, never for large areas

Ink Navy

#0B1B3A

Dark panels, footer, hero backgrounds

Mist

#F1F4FA

Section backgrounds and subtle separation

Paper

#FFFFFF

Base background and cards

TYPOGRAPHY

Sora for structure, Manrope for clarity

Two typefaces only. Sora sets headlines and the wordmark; Manrope carries every line of body copy, table and label.

SORA, HEADINGS

Delivery you can audit

Semibold, tight tracking, sentence case. Used for H1–H3 and the LUNAVA wordmark at 0.16em tracking.

MANROPE, BODY

We build portals, engineer software and run sourcing programmes for governments, enterprises and development institutions operating in and through the UAE.

Regular and medium weights, 1.7 line height for paragraphs, 0.2em tracking for eyebrow labels.

USAGE

Applying the identity

Every page on this site follows these rules, the same rules apply to proposals, tenders, decks and signage.

Do

Keep clear space around the logo equal to the height of the monogram.
Use the reversed lockup on ink navy or photography; use the primary lockup on white.
Use the monogram alone for favicons, avatars and stamps below 32px.
Set headings in Sora Semibold and body copy in Manrope Regular.
Reserve signal orange for eyebrows, arcs and small emphasis details.

Don't

Do not recolour the monogram or replace the orange momentum arc.
Do not stretch, rotate, outline or add effects to the mark.
Do not place the primary lockup on busy imagery without an ink overlay.
Do not use orange for body text, large fills or button backgrounds.
Do not substitute system fonts for Sora or Manrope in brand materials.

DOWNLOADS

Brand kit

Everything you need to represent Lunava correctly in tenders, partner decks, press and event material. Vector first, with raster fallbacks and the exact colour and typography tokens we use.

Download the full brand kit (ZIP)

SVG and PNG lockups, monograms, app icons, colour tokens and typography styles.

Logo lockups

Full monogram-and-wordmark lockup for light, dark and ink-panel placements.

Monogram & icons

The crescent-L mark on its own, plus square icon sizes for apps, avatars and favicons.

Colour & typography

The exact tokens behind this site, drop them straight into code or a design file.

Need our brand assets for a tender or partnership?

Download the kit above, or contact us for print-ready artwork, signage specifications and co-branding approval.

Contact Lunava